Moscow's FC Spartak was the first football team in Moscow to open its own brand-name store. Spartak fans would travel to Krasnaya Presnya to get branded scarves and other club merchandise as recently as the mid-2000s. Spartak has since opened another store inside the Otkrytie Arena, but the one in the center remains the club's flagship. The store keeps up its tradition of holding autograph sessions with footballers and meetings with club administrators. As befits a flagship club store, the merchandise on offer ranges from classic jerseys and scarves to rare leather footballs and other collectibles.
The store works together with local fashion designers to create some of its clothing. Its latest capsule collection of fan items was a collaboration with streetwear Maison Code Red. Frequent shoppers can take advantage of a generous loyalty program. Your award points can win you pleasant prizes such as a guided tour of the club stadium or a get-together with Spartak players.
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